AROMATAN
CRAFTING SCENTS, INSPIRING LIVES
The packaging of our products serves as the initial tactile encounter for our discerning consumers, instantly imparting a sense of prestige and luxury. Yet, the dual function of packaging demands that it be not only visually appealing but also robust and resilient to safeguard the contents within. Within this realm of prestige packaging lies a profound opportunity for innovation, as it wields significant influence over the consumer experience. Embracing sustainability principles as an integral aspect of our packaging design strategy is a strategic imperative. We firmly believe that our ingenuity and inventive spirit can drive forward sustainable solutions not only for our brands but also serve as a model for other perfumery businesses to follow.
Aromatan is deeply committed to minimizing the potential environmental footprint of our packaging throughout its entire lifecycle. To further this mission, we are in the process of crafting comprehensive Packaging Sustainability Guidelines. These guidelines are intended to serve as a valuable resource for our package developers, marketers, and procurement team members.
Within these guidelines, we offer a comprehensive overview of our approach, precise definitions, and material selection guidance. Moreover, our guidelines provide clear directives for designing packaging that amplifies sustainability efforts. They delineate our core priorities, including:
DESIGNING REUSABLE PACKAGING
We are dedicated to fostering the development of reusable packaging solutions that contribute to a more sustainable and eco-conscious future.
REDUCING PLASTIC USAGE
We are actively formulating internal plastic guidelines to drive a substantial reduction in virgin and non-recyclable plastic use across all facets of our operations. This initiative underscores our unwavering commitment to infusing sustainability concepts into our packaging, products, and operational spaces.
ENHANCING RECYCLABILITY
Our guidelines emphasize the importance of designing packaging that is inherently recyclable, facilitating the recycling process and promoting circularity.
INCREASING RECYCLED MATERIAL
We are steadfastly working to incorporate higher percentages of post-consumer recycled materials into our packaging, thereby reducing our reliance on new resources.
TRANSITIONING TO BIO BLASED PLASTICS
As part of our commitment to sustainability, we are actively exploring the replacement of petroleum-based plastics with bio-based alternatives, minimizing our environmental impact.
At Aromatan, we view these Packaging Sustainability Guidelines as a vital step in our ongoing journey towards a more sustainable and responsible approach to packaging.