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BUSINESS PRINCIPLES

We exist to serve our customers. We work hard to understand their tastes, preferences and values and strive to better align ourselves with their interests. 

CUSTOMERS COME FIRST

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We will take a long term view in delivering superlative shareholder returns. We will not take actions that will result in short term spikes at the cost of long term sustained success.

SHAREHOLDERS RETURN IS OUR PRIMARY PURPOSE

We are ethical, prize our integrity above all and are committed to excellence. 

INTEGRITY

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We stress the importance of creativity and imagination in our approach to problem solving, brand building and business

CREATIVITY

We adapt, and respond to change. As we grow we aspire to remain alert, quick and react proactively to changes in the marketplace.

STAY NIMBLE

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